Betwixt.us- Mobile Social Network, 2014
Betwixt was conceptualized as a social network- connecting Founders to Funders of start-ups in a closed group that encouraged partnerships based on personality traits.
Nicole handled the business analysis, sitting with stakeholders to interview them on the business goals, audience profiles and their tasks and goals, competitor insights, functional requirements, and marketing and monetization plan. She then helped scope out and schedule the front end of the project, managing all the user research, information architecture, and interaction design, as well as working with Hugh to incorporate visual elements and branding. We did initial testing of the prototypes and handed off to the developers to implement.
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